SEM & SEO Manager

Job description

Snapt is a special kind of company: A South African-born, venture capitalist funded start-up whose services are being used all over the world. We have been disrupting the market since our launch in 2012 and have achieved year-on-year growth of 400% in both 2014 and 2015 and 10,000 customers stretching across 50 countries.


Snapt has an office in Johannesburg and Cape Town, South Africa as well as Atlanta, USA. We are a people first company that loves to work with, have fun with and grow motivated employees. Our company is small, agile and not a corporate.


We are looking for SEM & SEO manager focussed on growing our sales and traffic. This role is both a strategic and operational role. You will be working within a small, fast-moving team, focussed on creating and implementing our SEM & SEO strategy.


Proven experience in AdWords and campaign management; search engine optimisation strategies and implementation; link building strategies; analytics and statistical analysis

  • Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization; Ownership & reporting of key SEO performance metrics
  • Manage and help plan support infrastructure, including any work with SEO agencies, consultants and contractors
  • Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of company’s investment to management team
  • Understand the search engine ranking algorithm
  • Set up, manage and optimise PPC campaigns
  • Ensure campaigns meet strategic targets and key growth and performance KPI's
  • High standard of written and spoken English
  • Monitoring and setup of Google analytics/search console
  • Understanding of Organic Growth and the interaction between paid & organic traffic
  • Implement and monitor search engine optimisation strategies
  • Adhere to deadlines, budgets and strict deliverables
  • Advise on content optimisation
  • Inbound link building campaigns and audits
  • Keep pace with SEM, SEO, search engine, social media and internet marketing industry trends and developments
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet goals
  • Proficiently use Google Analytics and monitoring and preparing detailed reports


  • Google products: My Business, AdWords, Analytics, Keyword Planner and Webmaster Tools (Google Analytics certification a plus)
  • Microsoft Office: proficiency in MS Excel, PowerPoint and Word
  • At least four years at a digital agency
  • At least five years’ experience in SEO & SEM
  • Experience with AdWords, Bing, Facebook Business, Twitter ads, Web Analytics, Tracking and bid management