SEM Manager

Job description

Snapt is a special kind of company: A South African-born, venture capitalist funded startup whose services are being used all over the world. We have been disrupting the market since our launch in 2012 and have achieved year-on-year growth of 400% in both 2014 and 2015 and 10,000 customers stretching across 50 countries.

Snapt has an office in Johannesburg and Cape Town, South Africa as well as Atlanta, USA. We are a people first company that loves to work with, have fun with and grow motivated employees. Our company is small, agile and not a corporate.

Our ideal candidate has 2+ years of SEM experience and is looking to learn a lot more. An analytical mind, natural curiosity and an interest in the SEM industry are a must. Snapt offers the opportunity to learn quickly in a hands-on, fast-paced environment, so we are looking for someone that shares our passion for online marketing and who possesses a desire to have a big impact in a fast growing company.

Key Responsibilities

  • Google Adwords:
    • New Keyword Development and Testing
    • Monitor and analyze campaigns to meet revenue goals  
    • Hands-on Bid Optimization  
    • Ad Copy-Writing and Testing  
    • Developing Testing Plans, Implementing New Strategies and Measuring the Results
  • Search Engine Optimization  
    • Competitive & Market Analysis  
    • Perform Search Engine Ranking Reports  
  • Landing Page Optimization
    • Collaborating with the Sales and Marketing Teams to Drive Unified Consumer Experience
    • A/B testing of page designs to maximize conversions
  • Pushing our SEM Strategies beyond industry Best Practices
  • Communication to team and management on project development, timelines, and results


Required Experience

  • Hands-on experience in Google AdWords campaign management
  • Experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
  • Strong analytical and problem solving abilities.
  • Outstanding verbal and written communication.
  • Excellent time management skills for working in an organized, fast-paced environment
  • Bachelor’s Degree in marketing, computer science, or related field preferred

Desired Experience

  • Google Adwords and Analytics Certifications
  • Prior experience with HTML / CSS development